Toshiba "Do More In Style" Interactive Microsite Development with Integrated Flash Racing Game

Project Description

The intended purpose of this microsite is to support the launch of Toshiba new campaign - "Do More In Style". To introduce to the consumer new line of Toshiba notebook with new stylish horizon line design, also called it "Fusion Finish". This microsite come with 2 different regions language such as English and Thai.

Project Challenge

Doing it more with style seems to be Toshiba's new motto for their current series of notebooks. The objective of this microsite is to introduce the new series of notebook from Toshiba’s exclusive Fusion Finish, a super high-gloss exterior with metallic effect.

Together with the support from below the line marketing effort, Toshiba is looking at a new revenue growth by introduce this new series of notebook to the consumer market. For the budget-conscious consumers, Toshiba also offers the new Satellite L310 and L300 notebook.

To help on increase the awareness and PageView of this microsite, Interactive Car Racing Viral Game in Flash has been developed in part of the microsite. Users can play the Flash game and challenge their friend by sending over the game scores after game over.

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